On Wednesday, – February 19, 2020, QC/YRN label artist, Duke Deuce – dropped probably, the hottest and most hype visuals, in the rap industry right now. The “Crunk Ain’t Dead” (Remix) visuals are full of Memphis hip/hop or rap legends, cultural history, and historical sites known amongst the urban communities in the metro city.
There’s also of piece of ATL music history as well in the video – with Atlanta’s very own, Lil Jon – a rapper/producer/dj/songwriter. As you can see he has multiple faces in the music industry, and – most known from the group, “Lil Jon & the East Side Boyz” – he was also very instrumental in the emergence of the sub hip/hop genre “crunk”.
Music Scene Locations:
– Location 1). Arcade Restaurant
Filmed by director Wikid Films – the video was shot in multiple known areas in the city – one being the famous Arcade Restaurant, where “Three-6” filmed their “Tear Da Club Up” song visuals back in the day. Everyone who is a fan of the group, immediately felt like they were taken back to the early 2000’s. It definitely brought back memories for me.
As the video starts out, you can see Lil Jon hilariously sticking his face into the camera, signifying that he has definitely not gone anywhere and that crunk is definitely not dead.
Duke Deuce is seen with his hands around his throat… indicating that the rap game is in a choke hold. Lil Jon is seen in the famous restaurant, reviving crunk music through the younger artist and – in this case, Duke Deuce represents the rap game.
He stands in front of the restaurant in a lead position, also signifying that he was one of the originators of crunk. During most of the scenes shot here, Duke and his entourage are seen food fighting and dancing on top of the counters in a hyped, “not giving two f****s”, manner.
– Location 2). Crystal Palace
Another known, now considered a historic location for the urban community, was the famous Crystal Palace skating rink – which is where I spent most of my Friday and Saturday nights as a teen. Crystal Palace was a very popular skating rink back in the day and drew nationwide attention to it when the movie, “Hustle & Flow” starring –Terrence Howard (who plays a pimp, living day to day in the tough streets of Memphis), musician/actor Ludacris, Elise Neal (Memphis native) and Taraji P. Henson (mostly known from her starring role in “Baby Boy”) – came to the city, and filmed a scene at this location.
In most of the scenes shot here, you will see everyone “buck jumping” and “bucking”, which is a Memphis style of dance that started in the late 80’s when DJ Spanish Fly emerged on the scene – selling his records of hyped beats and lyrics. This is where the term “Get Buck” came from. During most nights of the skating rink, it’s an actual skate night but – on the weekend, it was straight crunk music, fights, and a lot of gang activity – both inside and out. It was too crunk for its own good, which led to it’s downfall in the most recent years. It still holds a special place in my heart, lol.
– Location 3). – Orpheum Theatre
Also another music video scene, located in the heart of Memphis, was in front of the famous and historic Orpheum Theatre. Since 1977, the Orpheum has been the Mid-South home of touring Broadway productions. The Orpheum’s two venues also host performances by Ballet Memphis, various concerts, comedians, a summer movie series, a family series of educational programs, and local cultural and community events such as Memphis in May, International Blues Challenge, and special Elvis Week events. These performances, along with the theater’s numerous educational offerings, are an integral component of the continued revitalization of downtown Memphis. (via Wikipedia).
In this case of the music video – The Orpheum represents the history of the city. Memphis has deep roots when it comes to music history, and was played an important role in the origin of blues, rock n’ roll, and the rap styles of today. Some even say that a lot of Atlanta’s styles of music and trends originated here in the bluff city.
– Location 4). Trap House
This location is of course a set scene, portrayed to be your typical hood “bando” or “trap house”. This can also be signified as the beginning for most artists – as the trap is where it all starts for most. Most rap artists go from the trap — trying to make ends meet and provide for themselves or families, to the rap game, from the money generated through such activity. Now don’t misquote me… I said, “most artists”. This is not their preferred lifestyle but, in the african-american communities, there aren’t as many education and job opportunities laid out on the table for us – so some decide to take an alternate route. It’s a fight to reach success.
So… here it is: “Crunk Ain’t Dead” (Remix):
See what the celebrities & others are saying about this video on social media.
Follow Duke Deuce