Yo Gotti released his eighth album, The Art of Hustle, last week (Feb. 19), but in this new documentary executive produced by Elliott Wilson and Danyel Smith, we take a look back at Gotti’s journey from a North Memphis hustler to the King of Memphis. Featuring interviews with his mother, brother and aunties, Born Hustler explores Gotti’s upbringing in a family deep in the streets and the hustler’s mentality that was instilled in him from a young age. “If I’m at home, if I open the de-freezer to get a popsicle, there’s stacks of money in the de-freezer,” he remembers.
Yo Gotti also recently sat down for a candid interview with The FADER, where he talks about the (independent) success of “Down In the DM,” being raised by strong women and mentoring young Memphis artists. Check out an excerpt below and read the full thing here.
My moments are like, when I see an artist like Snootie Wild at a wing shop and he tell me he just got out of prison, plays me a couple songs, and tells me how hard it is for him in the streets. So, I tell him I believe in the music he’s creating and Ima try to change his life. And eight months later, his life changed. He performed at the BET Awards, got songs in the top 10 for radio spins in the country, performing on 106 & Park. In eight months! That’s the shit that I enjoy.
When I pull up on a Blac Youngsta in South Memphis, he living in a shotgun house and telling me he had it hard his whole life. He been running with me for 90 days and his whole life changed. That’s just 90 days of work. We just getting started. They ain’t even seen the plans yet. Those the proud moments for me. Seeing what my mind, work ethic, and power can do for the next person.